When designing for your clients, it’s important to keep several factors in mind. Consider the color of the client walls and the colors in your photographs. Next, you must survey the decor of the room and the impact that your wall concept will create. Finally, you need to take into account the composition of your images and wall design that you are creating.
In these days, color and design are all about new, fun, funky and breaking rules. Yet, there are some
things that you have to keep at the forefront of your thoughts when making wall designs for your client that will stand the test of time. In choosing colors for frames or mats, what are your client’s preferences? Do they like more neutral colors, or fun bright colors? If you were making a wall design for me, I would prefer warm neutral colors. You would know that as soon as you walked into my house. My walls are tan, my couch is a deep red, tan and gold. Yet, my sister is the opposite. The more color the better for her. Fun, bright, mixing colors and patterns are paths to her heart. So as you design, it is of utmost importance to know your clients thoroughly. If you have been in their house, make notes of the colors and styles of the furniture and decor. If you have not been to their home, then ask them for some pictures of the space where the images will be hung. It will give you a general feel for what they like in design.
“You can make an impact…you just need to know her preferences”
After you have a general idea of the color and decor that you will be designing for your client, you must take into consideration your clients’ furniture and the impact you want to create for your client. First impressions are everything and you want to be sure that the first wall design that you show them, they will LOVE! Again, being observant of your clients’ home decor is critical. You will need to know if they like a more traditional style versus the sleek Pottery Barn style. This will be important for several reasons, one being that when designing the projects, you don’t want to use a baroque gold frame for a client that has more contemporary black decor. They won’t like it and will be less open for what you have already worked so hard to design for them.
Also, when talking to your client before your in-person sales appointment, take note as to whether they like large single images or a collection of several smaller ones. You can make an impact either way, you just need to know her preferences. I had a client that only ordered very large single images. She never liked more that one image on a wall, so I adjusted what I designed for her to fit her style and in the end, she had a house full of large beautiful images of her children and family. It was for her, adjusting to what she liked and was good for both of us. When we work to do our very best for our clients, keeping them in mind first, it will work out for our best long term interest as well.
Lastly, when working on wall concepts and design we must consider composition. In photography, image composition has stretched the boundaries of what was standard for portrait photography. This also allows you to expand design possibilities when it comes to composition of wall concepts, yet it will help to keep in mind a few tips. When working on a collage for a wall, work with odd numbers. Usually, three or five look best when arranging several framed projects together. Maximize the space provided for your wall concept to make the biggest impact. In other words, don’t put a single 11×14 above a sofa. Enough said! As far as the composition of the images, take into consideration, the placement of the subject and the white space around it to place it on the wall near to the corners. White space is valuable in the composition of a photograph and it must also be used well when designing for wall concepts.
So for the big picture of learning how to design for your client. Get to know them. Know their style and preferences. Find out what she likes best in decor, colors and chocolate 🙂 And then using a few tips above, have fun! Create several wall concepts for your client, pick your three favorites and simply present your best to her. Neither of you will be disappointed!